There’s been a lot of umming and aahing about the new Yahoo logo. As you’re no doubt aware, they’ve painstakingly ground-out every minute detail of the type over the course of a weekend and rehashed Optima. But as much as I can’t actually bring the look of it to mind and immediately think “meh” every time I do see it, I can’t argue with the rationale behind the redesign.
The one thing about it I can argue with is there’s no idea, nothing to engage people. And it’s every designer’s fault, whether you worked on the project or not (myself included), that the Yahoo logo is as engaging as a cup of milky tea.
I started carrying a hanky a while ago. I have since uncovered an unspoken brotherhood of handkerchief carriers among my friends. I want to encourage more people to adopt this ‘old-fashioned’ habit. After all, it’s quite clear to me that more hankies = less war.
Following on from JohnsonBanks’ article (and this Coke music thing from W+K), and now having some terminology I understand, I’ve been thinking about digital branding. That is, how branding behaves on screen and online or how it’s created digitally.
There’s some really fascinating work going on in combining responsive web design thinking, big data and brand strategy/identity execution at the moment, but nothing that’s been acknowledged as ‘a thing’. So I’m going to clamber above my station and offer some ideas on stringing together this ‘thing’ and calling it responsive branding.
I keep buying books (especially design books) and not reading them. This is patently stupid. So to correct my fiscal idiocy I spent the weekend reading these. They’re wonderful. You ought to read them too.
Kern and Burn – Found via Keenan Cummings
One thing I know – Found via Fiasco
This article by Michael Johnson and its’ CR Blog comments got me thinking about how to separate out the amorphous blob that is brand/identity/logo/icons/brandmarks/visual language into terminology I could get my head around.
People much smarter than me have defined the various permutations in numerous different ways, but I’m offering up a version here that makes sense to me, i.e. simple and relative to pop music (‘cos everyone knows about pop music).
I was recently fortunate enough to see Eric Schmidt (Google CEO) give a talk at the Hay Festival which takes place in a small town on the English/Welsh border. As I already work in Hay, the culture-clash of a multi-billionaire techno-giant visiting a rural idyll roughly 20 miles from the middle of nowhere was amplified somewhat and the event left me mulling a lot of things over. Often in the middle of the night when I should be asleep.
I became briefly obsessed with Big Data and noticed a problem (or opportunity depending on your personality type) which I’m not sure has been addressed.