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Tag Archives: identity

blog_responsivebranding_illustration-01Following on from JohnsonBanks’ article (and this Coke music thing from W+K), and now having some terminology I understand, I’ve been thinking about digital branding. That is, how branding behaves on screen and online or how it’s created digitally.

There’s some really fascinating work going on in combining responsive web design thinking, big data and brand strategy/identity execution at the moment, but nothing that’s been acknowledged as ‘a thing’. So I’m going to clamber above my station and offer some ideas on stringing together this ‘thing’ and calling it responsive branding.

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blog_idealogosong_illustration-01

This article by Michael Johnson and its’ CR Blog comments got me thinking about how to separate out the amorphous blob that is brand/identity/logo/icons/brandmarks/visual language into terminology I could get my head around.

People much smarter than me have defined the various permutations in numerous different ways, but I’m offering up a version here that makes sense to me, i.e. simple and relative to pop music (‘cos everyone knows about pop music).

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